Tell us a bit about the business that you are creating?
I am a mum who loves to be organised! Frustrated by the lack of attractive and functional desk and kitchen bench top organisers available, I decided to create my own. The Space Cube was developed when we moved to Sydney’s Northern Beaches and space was a premium.
When I set up all the storage solutions I required to hold the necessities on my desk, it took up over 60cm squared while creating more clutter and less workspace. This led to the creation of The Space Cube which takes up less than 30cm squared of surface space and is 5 organisers in 1 including a docking station.
The goal was to create a compact unit that was multifunctional and sleek in design. After several prototypes and finetuning, The Space Cube in beautiful bamboo was created, a quality organiser that looks great at home and the office!
You will love how The Space Cube reduces clutter and keeps everyone organised! I have one my kitchen counter which is ‘command central’ for my family and another in my office. It is a timesaver and space creator, to say the least.
I am truly passionate about The Space Cube. Our small business has gained national attention and a growing customer base because it is the only organiser on the market today that eliminates clutter, gets you organised and most importantly, keeps you organised.
We value our customers and pride ourselves on a unique product that does what it says. Finally, there is one solution with space for everything. Happy Organising!
What are your three core values in your working life right now?
Get Organised, Prioritise, Increase Productivity.
What’s the hardest part of running a business from home?
Distractions Staying Motivated The Refrigerator!
What’s the most rewarding part of running a business from home?
Saving time no commuting, saving money no warehousing costs and having my son see the business grow and help out. Hard work can take you places!
What fears did you have about starting your business?
Not having a staff to support me, learning curve importing from China and I think my product is great but no one else does
What’s the biggest lesson you’ve learned in running your home based business?
Stay calm, try not to overreact and send a hasty email. Clear heads prevail even in a time of crisis!
How do you find the right balance between being a partner, wife or mother and running your business?
It’s all about balance. When my son gets home from school, I turn off for few hours then do about 2 hours of work in the evening. Every day is different, but I try to stick to a schedule if I can I am a list maker and lover of routines!
On a scale of 1-10 how much does your business light you up?
11! I still get giddy every time a sale comes in, will never get old!
What do you wish you had in your business that you are still seeking?
A larger marketing and advertising budget. Awareness is key.
In moments of doubt, how do you overcome it and lift yourself back up?
Through the strength of my family, they always have my back and are a constant source of support!
Who is your support crew if you have one?
Husband, son and cat, Rhino
What’s the best piece of business advice you’ve been given?
My dad always told me, ‘nothing ventured, nothing gained’.
What’s a brief summary of the pathway it took to get to where you are now?
I started out in Footwear Marketing, then went on to Visual Merchandising and New Store Construction for The Athlete’s Foot. One day I decided I needed a change and went to beauty school to become an Esthetician or someone who gives facials. It was something I had always wanted to do and after 12 plus years in a gruelling industry, I needed something new. I opened my own spa which I operated for 7 years before we moved from the US to Australia. No regrets!
How important is grit, determination and persistence to you in growing your business?
I have always believed my common sense, street smarts and drive have gotten me where I wanted to be. All the degrees in the world will do you no good if you are complacent and lazy.
Which of your personal traits are you most proud of?
My sense of humour, willingness to learn and not take the easiest path.
What is the hardest thing about being your own boss?
Being objective, staying motivated and innovative.
What sacrifices have you made starting a business?
Making a significant financial investment and commitment into the business.
Where do you find inspiration for your work?
Comments from happy customers, friends and family.
Who’s a woman you deeply admire?
What do you still want to achieve on a personal level?
To keep challenging myself and continue to have those ‘light bulb moments’!
What do you find most frustrating about your home workspace?
Lack of space due to too many organisers that weren’t functional that’s why I created The Space Cube.
What is your favourite thing about your workspace?
My office is white, bright and really functional. I love my large white ‘L’ shaped desk, the view out the window and the Marimekko print on the wall!
Name one thing you can’t live without each day.
The Space Cube everything I use on a daily basis is right where it should be. No searching for my stuff!
Find out more about Carol Havener and her product at www.thespacecube.com
Thanks so much for sharing your wonderful story Carol and for being a risk-taker and go-getter and bringing something stylish and practical into the home workspaces of women everywhere. I am loving my new space-cube that you were so generous to gift me a few weeks back. Keep up the great work.