Commercial Design Strategist
Carmen Darwin
Good projects start long before the drawings do.
Creating the thinking behind making great places.
I work at the front end of commercial design projects, helping turn business needs, place and opportunity into a clear design direction, concept and practical project plan.
A considered approach to place, people and possibility.
Commercial Design Strategy
Turning commercial potential into clear design direction.
Connecting business objectives, user experience, operational requirements and site conditions to establish a clear design direction.
Concept Design Development
Creating places with purpose, character and longevity.
Developing design concepts, spatial ideas, material direction and customer experiences that provide a strong foundation for detailed design.
Project Planning & Coordination
Creating a clear pathway from concept to delivery.
Defining project scope, priorities, stakeholders, programme, risks and requirements and working with the wider professional team to support successful delivery. Bringing the right people and plans together to move a project forward.